"All out of one Feathered Quill" – The essential principle of good communication. Consistent appearance and strict compliance with Corporate Identity; e.g.; Consistent writing style increases the recognition value of a brand, which produces and creates confidence, arouses interest, increases customer loyalty and helps to win new customers. Open and transparent communication encourages employees to identify with company goals. Thus, happy and informed employees create satisfied customers. The Media world has been transformed forever. These days, in order to maximize communication effectiveness, we must use a comprehensive two-pronged approach, which combines traditional PR methods, with the ever-expanding networks of Social Media. Companies who do not implement these strategies could lose market shares in the long term. Don't let this happen to your company; simply come to us for help and advice.